A full-page advertisement scheduled to run in numerous magazines in late Spring and Summer challenges media
professionals and non-gun owners to reconsider their conventional approach to civil liberties by linking the right
to bear arms with highly-prized privacy rights.
The provocative ad was created and placed by the Second Amendment Foundation (SAF), a national, tax-exempt educational,
legal and publishing group celebrating its 25th anniversary in 1999.
"If government doesn’t belong in the bedroom…" the SAF ad begins, over a picture of an open night
table exposing both condoms and a revolver, "…What’s it doing in the dresser drawer?"
The ad has already run in issues of the Weekly
Standard (June '99), Insight (June '99), Electronic Media (June '99), Columbia Journalism Review (June '99), Reason Magazine (May '99), and the National Review (May '99). The ad will also appear in the New
Republic with even more non-firearms publication buys already planned.
The new print ad is designed to compliment the on-going radio ads entitled, "It’s
the Bill of Rights, Not the Bill of Needs!"
"We wanted people—especially people who haven’t given the issue a lot of thought—to see gun rights in more
personal terms," said Alan M. Gottlieb, founder of SAF.
"After all, it’s the Bill of Rights, not the Bill of Needs. Those who feel most strongly
about other civil rights, such as the First Amendment, would do well to remember the Second Amendment is the guarantor
of all others," he said.
"Many gun owners are unhappy when they see what they perceive as an anti-gun bias in the media," said
Joseph P. Tartaro, president of the Foundation, "but in many cases, it’s just a failure by hurried reporters
and editors to think through the issue or find competent resources. Many journalists have fallen into their own
‘sound-bite’ trap."
"When we see glaring errors like a newspaper referring to a handgun as a "semi-automatic revolver"
or Time magazine using an illustration to explain how a bullet works and getting it technically wrong, we’re naturally
upset. There are so many national and local resources that such errors are unforgivable for anyone who wants to
call him or herself a professional journalist," Tartaro said.
"But when it comes to public policy issues, the media owes its viewers, listeners and readers even more.
Giving your opinion shouldn’t mean saying the first thing that comes into your head," said Gottlieb. "A
fair hearing of all sides is all gun owners want, especially since many of them think of their gun ownership as
a precious civil right."
The ad attempts to give its readers some background on the issue, including the fact that gun control laws are
historically linked to 19th Century Jim Crow laws and anti-immigrant xenophobia of the early 20th Century. Law-abiding
gun owners, the ad says, are not part of any "crime problem" in the US. In fact, independent research
shows gun owners to be a factor in reduced crime rates nationwide. The ad also invites readers to learn more about
the Second Amendment Foundation, which publishes books, monographs and periodicals, hosts symposia and other public
events and involves itself in court cases, including recent attempts by some cities to sue gun manufacturers.
"We hope the ad’s readers will rethink their conventional wisdom, visit our website (www.saf.org)
or contact us for more information," said Tartaro.
The Second Amendment Foundation is a tax-exempt educational, legal action and publishing group founded in 1974
which has over 600,000 individual citizen supporters nationwide. It previously has funded successful firearms-related
suits against the cities of Los Angeles, New Haven, CT, and San Francisco on behalf of American gun owners. The
Foundation is headquartered in Bellevue, WA with additional publishing offices in Buffalo, NY.